Tuesday, February 27, 2007

Prada -- Soho

Prada often gets a bad rap. A favorite of label whores and counterfeiters alike, the streamlined, subdued nylon bag favored by these two groups is what many people envision when they hear the word Prada. True, some low-end bags still have that silhouette, but Mucia is so much more than that.

The New York flagship store in Soho showcases all that Prada has to offer. Much of the floorspace showcases architectural elements, not fashion, but as with all forms of art, isn't fashion also about context and setting?

575 Broadway
New York, NY 10012

1 comment:

Billy Batson said...

this space was designed by rem koolhaas, who also designed the beverly hills location and the not completed san francisco branch (dot-com bust). prada has commissioned various branches around the world to be something other than just a shop. good idea.