Friday, February 23, 2007

Fad or Trend?

What is the difference between a fad and a trend?

In fashion, the word "fad" seems to hold negative connotations, while "trend" is up-to-the-minute good. Vogue publishes "trend reports," not "fad reports."

Literally, a trend is meant to be the beginning of a cycle, or movement, as in "the downward trend in real estate prices is escalating," or "the trend in eco-friendly appliances has carried over to electricity providers." Linguistically speaking, the word "trendy" is often used wrongly. In most instances "faddish" should be used instead. Big shoulders were a fad in the 90s, fancy jogging suits in the 00s.

What's the fad of 2007? Uggs are not considered trendy anymore, but they're still around, so perhaps they were actually trendy, not faddish. The same applies to Crocs. I have to admit to owning a pair of those. They're so ugly they're cute, and anyone who's tried them on has to admit that walking in Crocs feels like walking on marshmallows. I have to draw the line at wearing them with dresses, though. That's just wrong.

Can something be trendy, even if it was naff the year before? Vera Bradly bags come to mind here.

I've got it! The new trend is to dress like a granny. My shopping trolley should be right in style soon. More on that later.

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