Sunday, February 25, 2007
American Rag - Civic Center
Interesting small labels share the racks with big, yet still stylish labels like Comme des Garçons, Pucci, and Marc by Marc Jacobs. The front of the shop showcases new clothes, surprisingly divided nearly evenly between men's and women's fashions. The back is filled with vintage, clearly picked with the swing set in mind.
The selection changes often, so the Moscow rule of shopping is well-advised here. American Rag always has a nice selection of denim, including those übertrendy styles that may not look good on every figure, but, I'm sure, have an audience. Shoes are fashionable, yet walkable, from dressy flats to Pumas and Vans. My favorite section of the store is the jewelry, much of it made by local designers.
1305 Van Ness Avenue
San Francisco, CA 94109