Friday, December 01, 2006

Smelling like Paris at Macy's - Union Square

I've been to Paris in the summer, and all I can say is that I would not want to smell like that. The same goes for Paris Hilton. Does anyone really want to smell like her? What about Britney Spears? If all those photos of her going commando in various miniskirts are to be believed, she's a worse hoochie than Paris. Yet, they both have their names on perfumes. Why would Macy's waste valuable Christmas window real estate featuring photos of celebrities who endorse perfumes? Will the marketing spin ever end? Are we, as consumers, so stupid that we think the people on our lists will like this kind of swill?

It may seem like I'm picking on Macy's, lately. I actually love the flagship stores, San Francisco and New York. The Manhattan flagship is an institution equaled by no other, and, since the renovation a couple of years ago, the San Francisco store is even better. Unfortunately, Macy's doesn't successfully carry the brand throughout their stores. The Santa Rosa Macy's, is just not equal to the San Francisco Macy's, neither is the store in Corte Madera, Westminster, Long Island..... you get the point. This is why a pedestrian store, such as Nordstrom has just a high reputation among those who say they are "born to shop." The Nordstrom in San Francisco is pretty much the same as the one in Walnut Creek. The Scottsdale Nortstrom is similar to the one in Roosevelt Field. Macy's' flagships far surpass the others, but out in the suburbs, shoppers are subjected to rows and rows of, Inc, Charter Club and all those other house brands Macy's has manufactured in China. Eventually, it will be like Marks and Spencers, selling only house labels. I'm not sure why Macy's does this, but it seems to me that they underrate their customers. Are we really going to think we're in Manhattan where we're shopping at a low-end Macy's in Colma? I think not.

170 O'Farrell Street
San Francisco, CA 94102

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