Thursday, December 07, 2006

Apple - Union Square & Oxford Circus

Have you ever noticed how many times the word "love" comes up when people talk about their Macs? If you type the phrase "Why I love Macs" into any browser, 100s of sites will come up. People put things like "mac user" on their MySpace and FaceBook profiles, on their blogs and on personal ads. A quick search on Tribe turned up groups devoted to Gay Mac users, Lesbian Mac Users, Black Mac users, Mini Mac, Old Mac, Burning Mac. HMMM - I wonder if there's any crossover? This brings me back to my question. Does Mac inspire this type of devotion with clean, sexy design, or are the types of people who gravitate to the more intuitive usability of the Mac more right-brained and naturally more in touch with their emotions?

My irrational love for my Mac, carries over to the Apple store, one of the few places offering free wireless access in the city. The Apple store at Union Square is almost identical to the Regent Street store, my home away from home in London and also one of the few places to find free wireless in London.

One Stockton Street
San Francisco, CA 94108

235 Regent Street
London, W1B 2EL
020 7153 9000

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