Wednesday, January 18, 2006

Rainbow Grocery –- South of Market

I desperately want to believe the television ads showing happy cows, frolicking in the fields on a diet of clover and apples, producing fresh, delicious milk. Alas, I know it’s all a big marketing sham, but at Rainbow Grocery, I can rest assured that all the food sold here is produced as humanely as possible. Among the many free-range eggs sold, at least three brands guarantee that their chickens are field raised in small flocks, with their beaks intact.

It’s not all hippy dippy granola and wheat grass, either. The food is gourmet quality good. The cheese selection is one of the best in the city. Locally grown organic foods abound. The baked goods, alone, are worth a trip. It's not just groceries; natural, organic beauty products rival Sephora.

You can shop guilt free with the knowledge that Rainbow provides a good selection of groceries produced by non-exploited workers and animals. Don’t ask for organic chicken though; no meat products are sold.

1745 Folsom Street at 13th Street
San Francisco, CA 94103

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