Premium Jeans

It seems Self Edge, the premium jeans store on Valencia has been mentioned in the The New York Times. If you want to read about the Japanese obsession with premium jeans and the lawsuit Levis is pursuing against some of the manufactureres, the article, Out Levi-ing Levi Straus is worth reading. Here's my original post on Self Edge in San Francisco.

Self Edge - The Mission

Has anyone else noticed how Japanese make American products better than Americans? Take jeans, for example. When Levis get rid of old looms because they take too long to weave a bolt of denim, Japanese manufacturers buy them, then reproduce them because the quality of the fabric they make is superior to that of the high speed computerized looms many manufacturers use today. Where are the most expensive premium Levis made now? Japan. They don't stop with Levis. A whole industry of Japanese blue jeans has sprung up. Some of these brands, such as Sugar Cane, Samurai, Iron Heart and Flat Head are also sold at Self Edge. In keeping with the American theme, it's also a good place to buy gangsta inspired, handcuff and gun jewelry designed by Jewels Kim.

714 Valencia St
San Francisco, CA 94110
415.558.0658