Tuesday, September 25, 2007
Target at Selfridges - Oxford circus
Target has mastered cheap chic.
Selfridges is just chic.
So when Target sets up a boutique in Selfridges selling the line Alice Temperley designed for their Go International collection, it makes me wonder it they're trying to reach out into a more exclusive market. Perhaps their "fashion for all" philosophy is on its way out?
On a more positive note, perhaps this is Target's first foray into the UK market & the company is positioning itself early so as not to be seen as just another ASDA. I read in the Financial Times that Target has been having troubles with ownership of it's bullseye logo in the UK and Europe. Perhaps the time is ripe for Target to open a shop in London? Watch this space for future developments.