Sunday, January 21, 2007

Ferry Plaza Farmers' Market -- Embarcadero

I love the Ferry Plaza Farmers' market. True, it does attract a bunch of tourists, pretentious "foodies" and yuppie gourmet wannabees, but who cares? Of course they're going to go where many chefs in the city pick up their produce.

The truth is, though, vendors are required to use sustainable farming methods, follow standards of animal treatment, pay their employees decent wages, and, of course, farm in an ecologically responsible manner. It's not all about what you put in your mouth. Then again, it is all about what you put in your mouth. Shoppers can buy something delicious, without the harmful chemicals, in a picturesque setting and still be socially responsible. If the prices are a bit decadent, at least shopping here is socially responsible decadence.

Buying eggs laid by happy chickens, beaks intact makes me almost able to stomach people like the woman I saw a month ago, prancing along with a large wicker basket, as if she was frolicking through the fields, gathering daisies in a Swiss meadow.

Ferry Building
At the base of Market Street
San Francisco

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