Monday, November 13, 2006

Tchibo - London

How does a coffee mail-order business turn into a chain of shops that changes its stock every week? Were the executives sitting around drinking coffee and reminiscing about the lucky dip? "Wouldn't it be fun," they said to each other, "if shoppers could have a new experience every week?" That must have been some strong coffee.

Strangely, though, it works. This is not to be confused with job lot vendors like the £1 store. You never know what you may find at Tchibo, but it's all new, and made especially for the chain, from a shrink-wrapped set of men's pajamas, to a Chanelesque ladies jacket, also sealed in plastic, to handy items like curling tongs, battery chargers and home furnishings. It's all a bargain, but follow the Moscow rule of shopping if you like anything, because it will be gone in a week and replaced with all new stock, except for the coffee, served fresh all the time.

Barnet, London
19, The Spires Shopping Centre
EN5 5XY Barnet
Brentford, London

101 High Street
BR1 1JQ Bromley
Camberwell Green, London

74 North End
CR0 1UJ Croydon - London
Dalston - London, London

Kingsland Centre, Unit 14
E8 2LX Dalston - London
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Ealing - London, London

Broadway Centre Unit 11
W5 5JY Ealing - London
Edgware, London

Broadw.Sh.Ctr Unit 22 Station Road
HA8 TBD Edgware
Enfield, London

Palace Garden Shopping C. Unit 13
EN2 6SP Enfield
Harrow, London

84 St. Ann'S Road
HA1 1JP Harrow
Hounslow, London

21 The Treaty Centre, High Street
TW3 14S Hounslow
Hounslow, London

112 High Road
IG1 2AS Ilford
Islington, London

Su 2, Parkfield Street
N1 0PS Islington
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